Cold-pressed juice refers to the process of hydraulic pressing of fruits and vegetables to extract the nutritional elements. The Cold-pressed beverages can be stored in a refrigerator for up to 5 days without pasteurization or high-pressure processing (HPP). Cold-pressed juice is refreshing and jam-packed with living enzymes, essential minerals, natural antibiotics and fiber which are crucial for optimal health. These juices assist the body in detoxification while boosting the immunity and health.
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The major factors contributing towards rise in the demand of the global cold-pressed juice market includes the sustained growth in the consumer spending on lifestyle products. The increasing disposable income levels, rising awareness among consumers and aggressive marketing being done by major companies is fuelling the demand for the global cold-pressed juices. With the rising health issues across the globe, it has become mandatory for the consumer to focus on their diet pattern. The Cold-pressed juice offers numerous health benefits including minerals, vitamins and antioxidants with no artificial preservatives and a proper labelled packaging. These detoxifying and beauty benefits provided by the cold-pressed juice will have a positive impact on the global cold-pressed juice market during the forecast period. The increasing demand for organic cold-pressed beverages, which helps in preventing cancer and eliminating toxins from the body, will further accelerate the growth of the global cold-pressed juice market. The manufacturers are focusing on product innovation such as introduction of new flavours to capture the growing demand of the customers across the globe. Moreover, the adoption of modern lifestyle, long working hours and high disposable income of the middle-size families is encouraging the consumer to shift its demand towards safer, convenient, healthy and refreshing beverages. This change in the customer’s preference will boost the demand of the global cold-pressed juice market. However, certain factors such as high production cost and low shelf-life is hampering the global cold-pressed juice market.
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Various notable players operating in the market include PepsiCo Inc., Rakyan Beverages Private Limited (RAW Pressery), Suja Life LLC, The Juice Warrior, Hain Celestial Group (BluePrint), Starbucks Corporation (Evolution Fresh), Juice Generation, Liquiteria Inc., Juice Press, Preshafood among others.
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The global cold-pressed juice market has been segmented based on nature, type, distribution channel, and key regions. Based on Nature, the market is segmented Organic and Conventional. Based on Type, the market is segmented Fruits, Vegetables, and Mixed Fruits & Vegetables. Based on the Distribution Channel, the market is segmented Hypermarket/Supermarket, Convenience Stores, Specialty Stores, Online Stores and Others.
Key questions answered in this research report:
- At what pace is the global cold-pressed juice market growing? What will be the growth trend in the future?
- What are the key drivers and restraints in the global cold-pressed juice market? What will be the impact of drivers and restraints in the future?
- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global cold-pressed juice market?
- What are the various types of the global cold-pressed juice market and how they are poised to grow?
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